What if

Let’s start the New Year off by having a little fun. Let’s play “what if.” 

What if Radio station owners could multiply their revenue sources without taking on new properties or new debt? 

What if owners could multiply their net income by….?

What if there was a new home for talented people to stretch themselves while creating truly compelling content?

What if advertisers were presented with a whole new way to integrate their message over mass media and the Internet?

What if Radio was “new” again due to the innovations introduced to the marketplace?

What if consumers discovered a whole new entertainment service that not only entertained but brought them information about how to get more enjoyment out of life?

What if Radio station websites became portals to unique entertainment experiences rather than a rehash of what’s been on the Radio?

What if each Radio station was really two stations, each with their own staff and unique content, one over the air and one over the Internet?

What if each Radio station had two separate sales staffs, one trained to sell over the air, and one trained to sell over the Internet but both trained to integrate with the other?

What if Radio started investing in itself again?

What if?  

Why Not?

Bob Glasco

bob@glascomedia.com

480-488-0903