Influence…..
Is there a single person in this world who isn’t trying to influence someone to do or say something? Our whole life revolves around our power to influence our surroundings to give us a better to life – to enable us to be happy.
But where does the power to influence come from?
When we are young just about everything and everyone influences us. We have very little free will. We’re told when to get up, when and what to eat, what to say and when to go to bed. Of course, if you’ve ever been in the armed services you know that carries over to your adult life, too!
As we begin life’s road toward maturity it’s get a bit harder to influence us. Anyone who has ever had children knows that.
By the time we hit maturity we’ve gained just enough knowledge about the world to be somewhat cynical of anything or anyone we are not familiar with.
So, how do we get to know people? Facts and factoids about products and issues of the day?
The Internet, of course.
We can easily and quickly spread our opinions and thoughts to more people than we ever could influence before. That ability to influence is what makes Social Networking the next “Big Thing” for marketers.
Whether we are marketing ourselves to potential listeners/viewers/readers or our advertiser’s products, done the right way we can make our message much more impactful by joining in the conversation in these various spaces.
That doesn’t mean out and out plugs for whatever you’re pushing. It does mean being an active and known participant in the conversation(s).
The secret is to become familiar to your potential audience. What does familiarity bring?
Credibility.
Credibility is Valhalla for marketers, and the Big Step that leads to the ability to influence.
Go here for information on how you might start a group discussion that will allow you to build credibility and influence. It’s OK to click. I don’t make any money from the click and I’m not associated with the company. It’s just one good way in.
Be careful though. As you consider your point of view on your favorite social networking site remember; anything you say can and will be used against you…
Bob Glasco
480-488-0903
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