Remember all those times we’ve talked about how important content was to Radio’s survival? Well, it just got even more important.
As reported by Audio4cast, Michael Robertson, the man who created the now defunct mp3.com, has a new product set to launch. It’s called byo.fm.
It lets you create your own Radio station by uploading your own music for playback, and it also delivers news, traffic, weather and sports captured from your favorite websites and delivered in a voice you choose utilizing text to voice technology.
If this doesn’t get your attention then, hopefully, for you, Wal Mart is hiring.
Think about this. A person can get everything you deliver except your personalities – if you still have any that are compelling to hear – without having to listen to talk they don’t care about and songs they don’t like.
If you are lucky enough to have some compelling personalities, shutting them down and limiting them to 15-second bursts of “content” that contains little more than liners and teases won’t satisfy the listener’s desire to be entertained, or set you apart from byo.fm or whatever comes next
This is a short piece this week because I don’t want to get in the way of the message. If you’re not nurturing creative talent and producing compelling programming on your station(s) now is the time … before it’s too late.
Bob Glasco
480-488-0903
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