Testimonials from real live people.
Bob has consulted for us on many occasions. He did a great job of helping us keep on track. I highly recommend him.
Larry Wilson, Chairman, Alpha Broadcasting, former Chairman, Citadel Broadcasting.
Bob was instrumental in the successful launch and operation of our new station, CJKC-FM (Country 103) in Kamloops, B.C., Canada. He provided excellent guidance, positioning ideas, formatics and music testing results. We appreciated his regular contact and ongoing critiques.
Robbie Dunn, President, NL Broadcasting Ltd
I experienced the pleasure of working with Bob Glasco twice at KZLA/Los Angeles and the pain of competing against him once, while at KNIX/Phoenix. His mastery of nuts & bolts programming, combined with strategic vision make Bob a valuable resource to PDs and a secret weapon to radio stations. While his entire programming portfolio offers radio any weapon required to compete and win, Bob is a specialist at creating branding and imaging that cut through on both a tactical and creative level.
RJ Curtis, Country Aircheck.
Bob Glasco is the best brand builder in the business. Bob has the hands on experience, wisdom and winning track record. (BTW he paid me to say this….just kidding:)
Scott Mahalick, VP Music Programming, Alpha Broadcasting.
Bob Glasco has been the single greatest influence on me as a programmer. When WWYZ reached the highest ratings of country station in PPM in America Bob had his hand in that, his influence is always there.
Lance Tidwell, Program Director, WWYZ, Hartford.
Actually, this page is about Bob. At least for the moment there is no “us.” As mentioned on the home page, I have been in radio for most of my life. Starting on the air in Phoenix I moved to management then consulting with Rusty Walker. My last station position was to launch KMLE Country 108 in Phoenix against KNIX.
Like most of us I have heroes, both personal and business. At the top of the list is my long time friend, mentor and hero, Rusty. We lost him before his time. He had so much to give and did so without hesitation. Bill Moyes is another person who taught me a lot about strategy and how to think strategically. I will be forever in his debt. Larry Wilson showed me leadership in action. Jim Slone is a humble man who never flaunts his wisdom or his wealth. All of my clients are heroes. They put up with me! They all have been great to work with. I have learned from every one of them. Whatever I can give back is a bargain as far as I am concerned.
Along the way I have been privileged to work with some great people.
During Larry Wilson’s tenure I consulted all of Citadel Broadcasting’s Country stations and along the way some other great radio stations.
WUSN, Chicago was number one in adults, 25-54 for 2 straight rating periods and in the top 5 consistently. When we began working with them they were barely in the top 20.
KZLA, Los Angeles scored the highest adult share a Country station has ever had in Los Angeles.
Launched KUBL, Salt Lake City against three existing Country stations. Rose to the #1 Country station within a year. One station left the format a year later. KUBL has remained the #1 Country station and top 3 in the overall market since.
Launched WCTO, Allentown. Research conducted a year earlier suggested that there was no more than a 6 share for a Country station in the market. Debuted with an 11 share and never looked back.
In the 90’s, KSAN, San Francisco was consistently in the high 4’s, among adults, 25-54 and successfully fought off CBS when they launched a direct competitor against us.
KBWF, San Francisco launched and beat all projections for revenue and ratings.
KKWF, Seattle launched and was beating it’s direct competitor in 18-34 year olds regularly and has since won the Country battle in the market.
KIIM, Tucson has remained a dominant station in the market consistently #1 with adults, 25-54 through the years despite Clear Channel’s attempts to compete in the format. Their last attempt ended a few years ago when they switched formats.